Sega of America, Inc., one of the largest developers of video games in the world, needed a more flexible solution for tracking sales data; forecasting; and performing trend analysis, competitive analysis, and market share analysis using both external and internal data from disparate sources. Symmetry replaced Sega’s old Oracle Express 6.1 database development environment with a market research analytics solution based on Microsoft SQL Server 2000 Analysis Services. The result? The new system enabled Sega to double the number of dimensions and reduce load times, while maintaining quick user response times. Sega also slashed system maintenance costs by 80 percent while gaining greater flexibility in how it analyzes its data. Download case study (PDF).
Pennzoil-Quaker State, a worldwide leader in automotive consumer products, needed a flexible and responsive business intelligence system to evaluate marketing effectiveness and other key sales and marketing metrics. Using Microsoft SQL Server 2000 with Analysis Services, Symmetry implemented a solution for Pennzoil-Quaker State that brought together internal data with data from five different market research providers. Download case study (PDF).
Sachs Group (now part of Thomson Reuters Healthcare), a leading provider of health care information to hospitals, managed care, and other health care organizations engaged Symmetry to design and develop the business intelligence behind their eSachs e-commerce market planning product. Download case study (PDF).
Hewlett Packard’s Consumer Products Group, which pioneered HP’s thermal-inkjet technology, engaged Symmetry and ProClarity to design and develop a system to help its field sales force managers and account teams make brand and channel management decisions based on advertising effectiveness and market share analysis. Download case study (PDF).